- Client
- MIDEA
- Industry
- HVAC
- Services
- Creative Direction · Integrated Campaigns · Content · Paid Media
- Project goals
- For MIDEA, we built a communication system where brand building and performance worked together.
ZHRM handled creative direction, campaigns, content and paid media across multiple product categories, translating technical product benefits into clear, consumer-focused communication.
- Outcome
- September 20 - September 2026
280,000 leads generated
30% customer acquisition rate increase
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