Visual identity
Create the visual components that identify the business across its touchpoints.
03 / Branding — Branding
A brand with a recognisable point of view.
Build an identity system that makes your business clear, distinctive and consistent.
Scope, responsibilities and deliverables are agreed around your project.
Discuss your project
The discipline
Branding
Branding brings positioning into language and design. We develop the identity and the practical rules needed to apply it across everyday touchpoints.
Where it helps
01 / Capabilities
What we deliver.
Brand language
Establish naming or verbal principles where these are included in the brief.
Identity systems
Build relationships between logo, typography, colour and supporting graphics.
Brand guidelines
Document practical rules so internal and external teams can use the identity.
02 / Process
From direction
to delivery.
- 01
Clarify positioning
Review the business position and identify what the identity must communicate.
- 02
Explore identity routes
Compare distinct design routes in realistic brand applications.
- 03
Build the chosen system
Refine the selected logo, typography, palette and supporting elements.
- 04
Prepare application guidance
Prepare agreed asset files and guidance for consistent rollout.
03 / In practice
Work & insights.
Relevant client projects, case studies and perspectives on branding.
Related disciplines
Questions
Can you evolve rather than replace an identity?
Yes. An evolution can retain recognisable assets while improving clarity and consistency. The starting review identifies which elements have value and where changes are needed.
What brand assets are delivered?
Deliverables may include logo files, colour specifications, typography guidance, supporting graphics and agreed application examples. The exact asset list is confirmed in the scope.
How do teams apply the brand consistently?
Brand guidelines explain how to use the identity, including examples and common restrictions. Handover can also cover the templates or application files included in the engagement.
Let’s talk about branding.
Tell us about your business, the challenge and what you want to change.
Start a conversation