Creative concepts
Develop a central creative idea that responds to the communication brief.
02 / Creative Direction — Creative Direction
One creative vision. Every expression considered.
Give ideas a coherent visual and conceptual direction across campaigns, content and brand experiences.
Scope, responsibilities and deliverables are agreed around your project.
Discuss your project
The discipline
Creative Direction
Creative direction connects the strategic brief to the work people see. We establish a concept, shape its visual language and guide its expression across agreed formats.
Where it helps
01 / Capabilities
What we deliver.
Art direction
Set composition, styling, colour and image-making principles for the work.
Visual territories
Explore distinct visual routes before selecting a direction for development.
Production direction
Guide creative consistency across photography, film and design deliverables.
02 / Process
From direction
to delivery.
- 01
Interpret the brief
Translate the strategic objective into a focused creative challenge.
- 02
Explore creative territories
Present concept routes with references and the rationale for each.
- 03
Develop the visual direction
Develop the chosen territory into a usable visual treatment.
- 04
Guide execution
Review production decisions and final assets against the approved direction.
03 / In practice
Work & insights.
Relevant client projects, case studies and perspectives on creative direction.
Client project / Case study
GJIKS&CHICKS
Comprehensive social media strategy that increased footfall traffic by 70%.
Client project / Case study
LULUBYLUANA
Fashion campaigns, ecommerce content, social media, and performance marketing.
Client project / Case study
MIDEA
Creative direction, integrated campaigns, content, and performance marketing.
Client project / Case study
PAKKETO
Brand communication, ecommerce, digital campaigns, and content.
Client project / Case study
DUKESHA
Fashion ecommerce, campaign development, content, and digital experiences.
Client project / Case study
MESHI STUDIO
MESHI came to us with the product. We built everything around it.
Related disciplines
Questions
How is creative direction different from branding?
Branding defines a lasting identity system. Creative direction guides the idea and visual expression of a particular body of work, campaign or production.
Can you direct an existing production team?
Yes. Direction can be provided to an existing photographer, filmmaker or design team. Roles, approvals and production responsibilities must be agreed first.
What is agreed before production begins?
The concept, visual references, asset list, usage requirements and approval process should be confirmed before production. Budget and scheduling are agreed alongside them.
Let’s talk about creative direction.
Tell us about your business, the challenge and what you want to change.
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