Campaign concepts
Develop a campaign idea that communicates one defined objective.
04 / Campaigns — Campaigns
A connected idea, built for its moment.
Bring a focused campaign concept to the channels and formats that matter to your audience.
Scope, responsibilities and deliverables are agreed around your project.
Discuss your project
The discipline
Campaigns
Campaigns turn a defined communication objective into a coordinated launch. We connect concept, production requirements and channel rollout within an agreed scope.
Where it helps
01 / Capabilities
What we deliver.
Launch planning
Plan the sequence, responsibilities and asset requirements for a launch.
Integrated assets
Create a coordinated set of messages and visuals across agreed placements.
Channel adaptation
Adapt the campaign idea to platform dimensions and audience contexts.
02 / Process
From direction
to delivery.
- 01
Define the communication objective
Agree the audience, desired response and key campaign message.
- 02
Develop the campaign idea
Develop and select a concept that can work across the required placements.
- 03
Plan and create assets
Define production requirements and prepare the agreed campaign assets.
- 04
Coordinate the rollout
Align publishing dates, channel responsibilities and launch approvals.
03 / In practice
Work & insights.
Relevant client projects, case studies and perspectives on campaigns.
Client project / Case study
GJIKS&CHICKS
Comprehensive social media strategy that increased footfall traffic by 70%.
Client project / Case study
LULUBYLUANA
Fashion campaigns, ecommerce content, social media, and performance marketing.
Client project / Case study
SPICY PANDA
Social Media Marketing · Content Creation · Campaigns
Related disciplines
Questions
Which channels can a campaign include?
A campaign can cover digital, social, paid media or physical touchpoints where relevant. Channels are chosen around the audience, budget and objective rather than a fixed package.
Can you work from an existing campaign idea?
Yes. An existing idea can be developed into a coherent asset system or adapted for additional channels. We review the supplied concept and rights before defining the work.
How are campaign deliverables defined?
The asset plan lists placements, formats, messages and versions. It also sets the review stages and separates creative production from media buying or ongoing management.
Let’s talk about campaigns.
Tell us about your business, the challenge and what you want to change.
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