Storefront planning
Plan storefront content and navigation around products and customer needs.
08 / Ecommerce — Ecommerce
A clearer path from discovery to purchase.
Connect storefront experience, product presentation and marketing around the customer journey.
Scope, responsibilities and deliverables are agreed around your project.
Discuss your project
The discipline
Ecommerce
Ecommerce brings commercial priorities and digital experience together. We review the path to purchase, identify friction and shape improvements appropriate to the store and its operating constraints.
Where it helps
01 / Capabilities
What we deliver.
Product presentation
Structure product information and imagery to support purchase decisions.
Customer journey review
Review discovery, product selection, basket and checkout for avoidable friction.
Conversion-focused content
Shape product and landing-page content around commercial questions.
02 / Process
From direction
to delivery.
- 01
Understand the store and customer
Review the product range, store platform and commercial priorities.
- 02
Review the purchase journey
Trace the customer path from acquisition through product choice and checkout.
- 03
Prioritise improvements
Rank opportunities by likely usefulness, evidence and implementation effort.
- 04
Support implementation and review
Deliver the agreed changes and define what should be observed afterward.
03 / In practice
Work & insights.
Relevant client projects, case studies and perspectives on ecommerce.
Client project / Case study
LULUBYLUANA
Fashion campaigns, ecommerce content, social media, and performance marketing.
ZHRM / Selected workMINEYOURBEAUTYExplore the project ↗
Client project / Case study
MINEYOURBEAUTY
Beauty campaigns, product content, ecommerce, and digital advertising.
ZHRM / Selected workELISABETTA FRANCHIExplore the project ↗
Client project / Case study
ELISABETTA FRANCHI
Luxury fashion communication, ecommerce campaigns, and performance marketing.
Client project / Case study
PAKKETO
Brand communication, ecommerce, digital campaigns, and content.
Client project / Case study
DUKESHA
Fashion ecommerce, campaign development, content, and digital experiences.
Client project / Case study
MESHI STUDIO
MESHI came to us with the product. We built everything around it.
Related disciplines
Questions
Can you improve an existing store?
Yes. Work can focus on navigation, product pages, content or particular journey issues without replacing the store. Platform constraints and existing integrations are reviewed first.
Does ecommerce include paid advertising?
Paid advertising is a complementary discipline, not an automatic part of every ecommerce project. It can be included as a separately defined performance-marketing workstream.
How are improvement priorities selected?
Priorities combine business needs, observed customer friction, available analytics and implementation effort. Recommendations are framed as improvements to test, not guaranteed sales increases.
Let’s talk about ecommerce.
Tell us about your business, the challenge and what you want to change.
Start a conversation