Paid media planning
Choose paid channels, campaign objectives and a budget allocation approach.
07 / Performance Marketing — Performance Marketing
Paid media built around measurable decisions.
Plan, run and refine paid campaigns with clear objectives and an agreed measurement approach.
Scope, responsibilities and deliverables are agreed around your project.
Discuss your project
The discipline
Performance Marketing
Performance marketing connects media investment to defined business goals. We consider channel fit, creative, conversion tracking and reporting together; results depend on the offer, audience and wider customer journey.
Where it helps
01 / Capabilities
What we deliver.
Meta advertising
Structure Meta campaigns around the offer, audience and available creative.
Campaign optimisation
Review delivery and run controlled adjustments to targeting, creative or spend.
Conversion measurement
Define conversion events and reporting needs within consent and platform constraints.
02 / Process
From direction
to delivery.
- 01
Agree objectives and measurement
Confirm the offer, budget, account access and usable conversion signals.
- 02
Build campaigns and creative tests
Configure campaign structure and prepare initial creative variations.
- 03
Monitor delivery
Review spend, delivery and the quality of reported conversion data.
- 04
Review evidence and optimise
Use the available evidence to prioritise the next campaign tests.
03 / In practice
Work & insights.
Relevant client projects, case studies and perspectives on performance marketing.
Client project / Case study
GJIKS&CHICKS
Comprehensive social media strategy that increased footfall traffic by 70%.
Client project / Case study
LULUBYLUANA
Fashion campaigns, ecommerce content, social media, and performance marketing.
ZHRM / Selected workMINEYOURBEAUTYExplore the project ↗
Client project / Case study
MINEYOURBEAUTY
Beauty campaigns, product content, ecommerce, and digital advertising.
ZHRM / Selected workELISABETTA FRANCHIExplore the project ↗
Client project / Case study
ELISABETTA FRANCHI
Luxury fashion communication, ecommerce campaigns, and performance marketing.
Client project / Case study
MIDEA
Creative direction, integrated campaigns, content, and performance marketing.
Client project / Case study
PAKKETO
Brand communication, ecommerce, digital campaigns, and content.
Client project / Case study
MAGIC ELITE
Branding, creative communication, campaigns, and digital content.
Client project / Case study
DUKESHA
Fashion ecommerce, campaign development, content, and digital experiences.
Client project / Case study
MESHI STUDIO
MESHI came to us with the product. We built everything around it.
Related disciplines
Questions
What is needed before campaigns launch?
Campaigns need a clear offer, approved creative, a suitable destination, advertising-account access and an agreed budget. Conversion tracking and consent requirements should be reviewed before launch.
How do you measure performance?
Measurement starts with agreed objectives and conversion definitions. Reporting may include spend, cost per result and attributed conversions, with platform and attribution limitations made explicit.
Do you guarantee advertising results?
No. Advertising outcomes depend on the offer, competition, budget, creative and customer journey. We agree objectives and a testing approach, but do not promise a specific return or result.
Let’s talk about performance marketing.
Tell us about your business, the challenge and what you want to change.
Start a conversation